The 10X Rule Book Summary

One Paragraph Summary Most self-help books cannot provide you with the true essence of success. This is because success is hard to measure. But according to the author, there is a method you can apply, which will guarantee success for whatever endeavor you undertake. There is a little known, simple rule you can use to be successful. It is the 10X Rule.

The 10X Rule Book Summary

The 10X Rule—The Only Difference Between Success and Failure
A book by Grant Cardone

  By writing this book summary, I learned the following three things:

  • To become successful, we need to be obsessed with our goal
  • We need to control your emotions
  • We should not fear overexposure

Key Ideas

As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's.―Grant Cardone

Dream bigger and try harder

Success demands from us that we invest more. If you look back on past successes in your life, you will realize that success always demanded ten times more effort than you anticipated.

If you want to have a successful business, you need to invest ten times more than your competitors.

Investing more resources into your endeavor is only one part of the 10X Rule, the second part is that also your goals should be ten times bigger than what is realistic.

Because you might fail in reaching your goal, it is much better if you had an ambitious goal. When you do not succeed, you will feel terrible anyways, no matter how big or small your goal was. If you reach your goal, on the other hand, you will only feel good when it was meaningful to you.

The 10X Rule can help you reach your full potential

You need to be prepared to handle unexpected events when you want to be successful. You need to have the right attitude.

Because the 10X Rule tells you to aim high, you will be able to deal with those unexpected events.

Deep inside us, we believe that success is something that only others can achieve. This belief is limiting our chances to become successful, and we need to rid ourselves of it. (You might also want to read the Psycho Cybernetics Book Summary.)

If you embrace the 10X Rule, you can overcome your limiting beliefs and reach your full potential.

Avoid being average

Any situation or problem can be addressed in four ways. You can choose to do nothing, decide to run away from the problem, take action, or use all your energy and resources to solve the problem.

Look at children and how they approach something they want. They invest all their energy, and they go all-in.

What does it mean to be average in your context? Answer that question, then aim for something that is ten times bigger.

To achieve your goals you need to get all-in

What does it mean to get all-in? It just means that you need to invest all your resources to reach a goal.

Before you go all-in, you need to set meaningful goals for yourself. The goals you are setting should be so big that you don't think you will be able to reach them.

When you selected a goal that is big enough to motivate you, then become obsessed with reaching it.

Control your emotions

While you are trying to reach your goal, outside forces seek to control your actions. You need to be aware of those forces and ensure that they are not hindering your success.

Many of us fear that we over-expose ourselves. But remember that it is better people see you than overlook you.

Time is limited. Often we need to decide if we do action A or action B., but the real question is not whether you do A or B. The real problem should be, how can I accomplish A and B. Try to create a mindset that tries to overcome such roadblocks.

If you want to get to your goals, you need to control your emotions. Fears can prevent you from achieving what you want. And pride can stop your development as you do not listen to constructive criticism.

You need to have meaningful targets

If you set goals for yourself, you need to select those goals carefully. Are these your goals? Or are those goals coming from your social context? Make sure that goals are meaningful to you.

When you have selected a meaningful goal you want to achieve, then simply take massive action. Make a plan and outline the necessary steps to get to your goal. Write down a list of those steps and collect feedback on what is working and what is not.

First Insight: To become successful you need to be obsessed with your goal

I suggest that you become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn't get the life you wanted.―Grant Cardone

Let your ideas grow until one becomes your obsession. When obsessed, it is easier to take massive action, and the chances that you reach your goal will increase.

Second Insight: You need to control your emotions

All the excuses in the world won't change one simple fact: that fear is a sign to do whatever it is you fear—and do it quickly.―Grant Cardone

Fear usually holds us back. But we can use fear as a sign of what we should do. At least we need to find a way to overcome the fear so that it doesn't become a roadblock on our way to success.

But there are many other emotions we need to control. If you feel depressed, you will not be able to take massive action. Being in control of our emotions means first being aware of our feelings.

For example, when we are aware that we are depressed, we can choose to overcome that state by taking action.

Third Insight: We should not fear overexposure

Nothing happens to you; it happens because of you.―Grant Cardone

When the author outlined that we should not fear overexposure, it struck a chord with me. I always worry that I say the same thing twice, even to different people. On Twitter, I feel the same. I do not allow me to publish a similar thought twice because of the fear of overexposure. I need to overcome this fear, as it is not serving me well. The internet is a vast place, and to be seen on Twitter justifies sending some messages more often. At least I will try and see what happens.


The 10X Rule is more of a mindset than anything else. You can accomplish more if you dream bigger and take more action. In one sentence: you should think bigger, work harder, and commit fully to your meaningful goal.


  • Push your limits
  • Emulate children when you need to make decisions
  • Go all-in if you want to become successful
  • Invest ten times more
  • Dream bigger
  • Try harder
  • Take massive action
  • Embrace challenges
  • See opportunities instead of risks and dangers
  • Don't aim for average
  • Aim for objectives that are out of reach and go all-in to realize them
  • Become obsessed with your goals
  • Strive for growth
  • Stay in control of your time and feelings
  • Don't fear overexposure
  • Control emotions such as fear and pride
  • Select goals carefully
  • Go only after goals that are meaningful to you
  • Make a list of necessary steps and collect feedback along the way

The 10X Rule Book Summary—related resources

  Read more about Grant Cardone on his website.

Get FREE access to all of my book summary PDFs.

If you liked reading the The 10X Rule Book Summary, you should also read Outliers Summary.

Posted on CuteMachine in mindset and productivity.

Jo's Profile ImageWritten by Jo who lives and works in Frankfurt building digital doodah. Stalk him on Twitter.

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